A new visual identity

During my time in Access Communications, I was tasked to manage their dormant social media pages by changing the look and feel of the page. I proposed a structured grid system on Instagram with each post also functioning as a standalone post. This is modern, fresh and would not alienate the older audiences while attracting the younger audiences.

I designed collaterals as well as curated images for the brands we worked with such as Gentle Monster, Fendi, Casio and Valentino. The priority of their Instagram page was to showcase their clients as well as certain key news such as new collections or events. Using simple and effective design, together with social listening tools such as Hootsuite, I increased the following of the page by almost 20%.