ALDO x Kult Gallery:
Step In, Step Up, Step Out
Collaboration with Kult Gallery
To launch their latest range of gender-neutral sneakers — the mx3 series, ALDO collaborated with Kult Studio & Gallery to create an arts mentorship programme, the results of which were showcased via an interactive art exhibition.
My task was to lead and coordinate the integrated communication messaging of the campaign, collaborating with media/influencers to ensure attendance and negotiate vendor participation for a seamless experience.
THE IDEA
An interactive art exhibition which showcased ALDO’s most expressive gender-neutral series.
A night of sneakers and interactive art
From artist collaborations and mentorships to augmented reality, guests learnt about the mx3 series through a range of interactive art pieces.
While sipping on exclusive cocktails, guests tried on the shoes virtually and interacted with the various art works on display — a result of the arts mentorship programme that paired budding artists with mentors from various disciplines ranging from music to graffiti.
Insta-worthy backdrops filled the space as guests stocked up on freebies with activities such as screen-printing, claw machines, while wrapping up their experience with a specially curated projection mapping showcase.
Done during my time at Kult Studio & Gallery.
Creative Team: Nas Hakim, Tulika Ahuja, Kimberly Kiong, Nina Loh