A Fashion Collaboration

As part of Lamborghini’s campaign to launch the updated Huracan EVO RWD model, the brand engaged in a collaboration with local designer LAICHAN to produce a fashion collection featuring eight different looks inspired by his local heritage and the silhouettes of the car, presented by media platform Harper’s Bazaar Singapore.

From Sew to Show

We were tasked to pitch, produce and film the entire fashion show, from conceptualisation to execution in the midst of a worldwide pandemic.

Tired of working within the confines and regulations of the real world,
we thought, what better way to launch a car of the future than to showcase it in new worlds that don’t yet exist?

Initial Pitch Process

Before receiving the final brief and finding out the various stakeholders involved, we took the liberty of pitching a few creative ideas, detailing the guest journey from invitation to programme flow down to specially curated playlists for each specific act of the show, with the new Huracan EVO RWD at the centre of it all.

Initial Storyboarding Process