National Day 2019: Bloomberg Singapore
THE COMING TOGETHER OF PEOPLE AND THEIR PASSIONS
For the fourth year running, Bloomberg’s Singapore office has decided to celebrate National Day as well as the 300 over multi-racial employees in the office. Incorporating their Best of Bloomberg philanthropic efforts to clock 100k hours of charity work, Jack Morton Singapore had to create an integrated live experience that allowed the office to achieve this internal goal.
Defining Singapore
Since the purpose of the experience was first to celebrate National Day and the multi-racial aspect of Singapore, we had to define what it was that made Singapore truly unique compared to the rest of the world.
After defining the unique traits of Singapore, we branched out and worked on incorporating mechanics which could simultaneously cater to the Best of Bloomberg philanthropic efforts.
Idea Development
Done during my time at Jack Morton Worldwide.
Creative Director: Rory Brett
Creative Strategy: Nina Loh