CES 2019: Google

REIMAGINING THE CES EXPERIENCE WITH GOOGLE ASSISTANT

Google has been a consistent frontrunner at the Consumer Electronics Show (CES) and in 2019 they looked to Jack Morton Worldwide for some quick tissue session ideas to create an immersive experience at CES which placed Google Assistant as a key product offering.

google_ces_nina1.jpg

Hey Google!

In order to reiterate the capabilities of Google Assistant in a seamless manner, we explored how to simplify these functionalities into the experience by positioning Google Assistant as the main experience of CES, instead of a complementary technology.

Idea Development

Screen Shot 2020-03-06 at 2.57.31 PM.png
Screen Shot 2020-03-06 at 2.57.46 PM.png
Screen Shot 2020-03-06 at 2.57.59 PM.png
Screen Shot 2020-03-06 at 2.58.12 PM.png
Screen Shot 2020-03-06 at 2.58.24 PM.png
Screen Shot 2020-03-06 at 2.58.37 PM.png
Screen Shot 2020-03-06 at 2.58.50 PM.png
Screen Shot 2020-03-06 at 2.59.02 PM.png

Done during my time at Jack Morton Worldwide. 

Creative Director: Rory Brett

Creative Strategy: Nina Loh

Previous

Blooming with national pride
Next

See No Evil