A New Dawn: Carlsberg

PROBABLY THE MOST FUTURISTIC BEER IN THE WORLD

Carlsberg, probably the best beer in the world, has set out on a journey to create a new brand world; one that is inspired by the past and crafted for the future.

Three pillars set the foundation for their relaunch — “Danish by Nature”, “Crafted authentically” and “Progressive ingenuity”, with a constant message in mind; to always be better than the next beer.

With this, they tasked us with a pop-up activation for the media and consumers to relaunch the new dawn of Carlsberg.

Carlsberg moves us to be better

In order to bring home the message of “Better”, we conceptualised the experience ideas around “Better beer experiences” and “A Better Tomorrow”.

These parameters framed the ideas and summarised the sustainable efforts of the brand. To supplement our conceptualisation process, we engaged in market research and a live blind taste test experiment.