The Island: Coinmarketcap

THE BLOCKCHAIN ECOSYSTEM OF THE FUTURE

Coinmarketcap(CMC), the #1 cryptocurrency information site in the world which provides rankings, charts and resources is the most visited website in the blockchain industry with 3.6 billion sessions in 2018 alone.

With such a strong online presence, CMC planned to hold a large scale event in Singapore, the first of many offline events that served to expand their offline presence.

cmc_nina1.jpg

Bringing the online experience offline

Since this was their first offline experience, we took the approach of mirroring their online presence, but before that we had to dilute the complexity of the online consumer journey down to its essence.

Put simply, CMC is a transactional hub; an island of sorts, where people come together with a specific interest and shared values, working together to uncover newer and better technologies with each passing day. It was from this insight which we began to develop the consumer journey and offline experience.

Idea Development

Screen Shot 2020-03-05 at 5.46.00 PM.png
Screen Shot 2020-03-05 at 5.46.08 PM.png
Screen Shot 2020-03-05 at 5.44.43 PM.png
Screen Shot 2020-03-05 at 5.46.18 PM.png
Screen Shot 2020-03-05 at 5.44.52 PM.png
Screen Shot 2020-03-05 at 5.45.10 PM.png
Screen Shot 2020-03-05 at 5.46.39 PM.png
Screen Shot 2020-03-05 at 5.47.00 PM.png
Screen Shot 2020-03-05 at 5.47.34 PM.png
Screen Shot 2020-03-05 at 5.47.21 PM.png
Screen Shot 2020-03-05 at 5.47.52 PM.png
Screen Shot 2020-03-05 at 5.48.01 PM.png
Screen Shot 2020-03-05 at 5.48.28 PM.png
Screen Shot 2020-03-05 at 5.48.40 PM.png
Screen Shot 2020-03-05 at 6.02.07 PM.png
Screen Shot 2020-03-05 at 6.02.18 PM.png

Done during my time at Jack Morton Worldwide. 

Creative Director: Rory Brett

Creative Strategy: Nina Loh

Art Director: Art Dziewisz

Previous

The Edge of the Sea
Next

Cheers to a New Dawn