Bird Box: Netflix
SEE NO EVIL
For the launch of Bird Box — the new horror-movie featured on Netflix, Jack Morton Singapore was approached to come up with some idea suggestions on the creation of a consumer-facing brand experience in order to engage the Malaysian audience.
Watch the movie without seeing it
Before we began the process of brainstorming, we focused on establishing an overarching framework. The plot in the movie revolved around the characters being blindfolded in order to avoid seeing the unidentified evil that would kill them.
Building on this insight we decided to frame our ideas around the audience having their sense of sight taken away during the experience, fully immersing them in the plot.
Idea Development
Done during my time at Jack Morton Worldwide.
Creative Director: Rory Brett
Creative Strategy: Joseph Walsh, Nina Loh