Clé De Peau Beauté: Power of Radiance Awards 2019
Honoring the women making a change
For the first time ever, luxury skincare and beauty brand Clé De Peau Beauté is launching the Power of Radiance (POR) Awards program — a philanthropic initiative committed to honoring women who have dedicated themselves to the betterment of lives through education. Jack Morton Singapore’s task was to bring alive the POR awards and set a new standard for the years to come.
Defining the Power of Radiance
In order to bring alive the Power of Radiance, we first had to define it. To give it meaning, we took inspiration from the brand’s messaging and faceted packaging, defining the Power of Radiance as light being emitted from a single source, eventually illuminating everything it touches.
The Clé (Key) which unlocks the Power of Radiance
Inspired by the brand logo which illustrated the key which unlock’s the skin’s radiance, we wanted to bring alive this key in the experience as a literal ‘key’ which unlocks each touchpoint for our guests. The Clé would not only unlock but contain the radiance (knowledge) that our guests accumulate throughout the experience, and would serve as a starting point which emanates radiance to the rest of the world post-experience.
THE IDEA
Unlock your power of radiance.
Spreading radiance to the world
Upon registration guests receive their ‘radiance’, represented through the Clé, a crystal ball which they were invited to place on a central installation next to a word that describes what radiance means to them.
As the highlight of the experience, we created a big reveal moment, a lightshow sequence which revealed the power of their radiance when unlocked.
To celebrate the achievements of women impacting education today, we featured the stories of these women in an exquisitely curated gallery and a plenary session.
Done during my time at Jack Morton Worldwide.
Creative Director: Rory Brett
Creative Strategy: Nina Loh
Designer: Khaleedah Sairi