The Edge of the Sea: La Mer

AN AUTHENTIC LIMITED EDITION COLLABORATION
ROOTED IN LEGACY

For the first time ever, La Mer has collaborated with father and daughter photography duo — Maria and Gray Sorrenti, for a limited edition packaging run of their cult product, Le Mer Crème de La Mer.

The ask was to create an impactful and immersive exhibit in the high end Sanya shopping district of China, that revolved around the product, the collaboration and convey the legacy of La Mer in the skincare industry.

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Reimagining the retail experience

In order to reach our target audience — the affluent mainland chinese, we had to surprise and delight them with an experience that is unlike any they’re used to in a mall.

We decided to take the approach of an interactive and immersive museum exhibition but apply it to the retail space, coming up with concepts that allowed the user to experience the collaboration through the themes of Legacy, Craft, Perspective and Exploration.

Idea Development

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Done during my time at Jack Morton Worldwide. 

Creative Director: Rory Brett

Creative Strategy: Nina Loh

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