Ben & Jerry’s:
The WeirDough Bakery
Cookie Dough-verload!
Ben & Jerry’s realised their number 1 selling flavour in Singapore was Chocolate Chip cookie dough. In order to give the people more of what they loved, the brand launched not one but two new Cookie Dough Core flavours.
Jack Morton Singapore had to create a simple brand experience for the public to try these two new flavours for the first time.
Am I a weirdo for loving cookie dough?
Strangely enough, we found that in local culture, consuming raw cookie dough is often frowned upon and to be fond of cookie dough makes you a little different from the norm. It only made sense to us at that point to create a punny little space where “weird” cookie dough lovers could come together to proudly celebrate their love for cookie dough and be rewarded with more cookie dough!
THE IDEA
A wacky no-bake bakery for WeirDoughs everywhere to celebrate their love for cookie dough!
No-bake bakery!
In collaboration with Plain Vanilla bakery (an actual bakery!), we created a no-bake bakery where members of the public could sample the two new Cookie Dough Core flavours .
All they had to do was share an image of them being their WeirDough selves! Photo backdrops inspired by the flavour’s ingredients let our guests experience cookie dough in a variety of weird and wonderful forms, together with cookie dough freebies and exclusive dessert menus.
Done during my time at Jack Morton Worldwide.
Creative Director: Rory Brett
Creative Strategy: Nina Loh
Designer: Khaleedah Sairi