La Mer: The Everlasting Gift
A redesign of the travel retail experience
For the 10-year anniversary relaunch of La Mer’s New Regeneration Serum, Jack Morton Singapore had to create an integrated consumer journey in the travel retail space connecting the online and offline experience.
Given the airport setting and shopping context, this experience had to be kept within a 3-minute timeframe.
The Miracle Broth™
To create an integrated travel retail experience unique to the New Regeneration Serum, we had to look at the product in question and identify what made it special. One thing that stood out to us was that each time the Miracle Broth™ in the New Regeneration Serum is created, it is infused with drops of the batch that came before it, creating a timeless link to the original, like the gift that keeps on giving.
THE IDEA
A time capsule experience that proves the anti-ageing effects of the New Regeneration Serum.
Witness the Everlasting Gift
At the airport pop-up store, passers-by stand in front of the interactive screen, capturing a snapshot of their face at this exact moment in time. They then swipe to explore the timeline of their skin.
Going back in time, they learn about the brand and ingredient story through immersive digital content.
Looking into the future, they witness the product future-proof their skin through AR filters that reflect their graceful ageing portrait.
Through the WeChat platform, they receive their ‘Everlasting Gift’ — a timeless digital portrait in the form of a gif and a personalised serum formula based on their skin analysis data.
Done during my time at Jack Morton Worldwide.
Creative Director: Rory Brett
Creative Strategy: Nina Loh
Designer: Benjamin Ng
Design Director: Tan Xin Xuan
Software Developer: Sinisa Spasojevic